( Case study )
PeddonMaking period care feel effortless
- Client
- Peddon
- Sector
- Femtech · E-commerce
- Services
- Brand, Social media, Website, Campaign
- Live site
- peddon.com.tr ↗
Overview
Peddon makes reusable, leak-proof period underwear. We helped the brand talk openly about periods, with a warm identity, an always-on social presence and a shop that makes switching from disposables easy.
The challenge
Periods are still a taboo topic, and switching from disposable pads asks people to trust a new product with something very personal. Peddon needed a voice that was open, warm and confident, without being clinical.
The idea
Built around the brand line “Everything that touches your body matters”, we created a soft, skin-toned visual world and a candid, friendly tone of voice. #AkışaBırak (go with the flow) became the rallying cry across every channel.
The work
Art direction for product and lifestyle shoots, an always-on social content system, educational carousels for the blog-led community, and a cleaner shop journey that makes bundles and sizing easy to understand.
Product truths we built the story on
8h
of protection, per the brand's product claims
200+
washes per pair, replacing piles of disposables
0
single-use waste, the heart of the message
“Everything that touches your body matters.”
Peddon brand line